0 to $1.18M Pipeline in 9 months

Now let’s start with our today’s newsletter.

Building a sales pipeline that’s always packed with new opportunities is tough.

You know that, right?

The tech issues, the hiccups, the strategies, the constant roadblocks.

It feels like a never-ending sh*tstorm sometimes.

Isn’t it?

But what if I told you there's a way to break through all that chaos, and consistently book 10-12 meetings every month…

While building a pipeline worth $1.18M in just 9 months!

Well, that’s exactly what one sales pro did, all from scratch.

I recently spoke with him and found out his unique strategy behind it.

And that’s what I’m going to share with you in today’s Cold to Gold Newsletter.

So, get ready to absorb every ounce of knowledge you can.

Ready?

Let’s dive in.

First things first, let’s talk about the results this sales pro pulled off in 2024.

And I’m not talking about fluff or vague numbers.

I’m talking about hard, jaw-dropping results.

Now, let’s break down the numbers…

For one B2B SaaS, he built a $1.18M pipeline in just 9 months.

In that time, he generated 243 interested prospects in total.

That’s 27 interested prospects per month.

And out of those prospects?

He booked 10-12 highly qualified sales meetings.

Every. Single. Month.

Pretty impressive, right?

But, hold on.

Don’t get too impressed yet.

Because for a different B2B SaaS, he generated 118 interested prospects in just 90 days, with a pipeline worth $564k.

But here’s the kicker…

This company struggled to book more than 2-3 meetings per month.

Now, I had to ask him why.

The answer shocked me…

And I bet it’ll shock you, too.

But before we dive into that…

Let’s talk about how the heck he was able to generate so many interested prospects using just cold emails.

Here’s the step-by-step breakdown of how he did it...

First, he set up 30 inboxes to send cold emails.

(Not blasting emails from one single inbox, which makes you a spammer.)

Second, he warmed up those inboxes for 2 weeks to build credibility and ensure the emails landed in the inbox, not the spam folder.

Third, he focused more of his time on strategy:

• Building lead lists in unique ways that no other salesperson would even think about.

• Validating those emails to keep bounce rates low.

• Creating irresistible lead magnets to capture attention because his industry was saturated, and direct meeting bookings weren’t working anymore.

• Testing messaging and then scaling what worked.

Fourth, he started low volume in the first week, testing messages and ensuring email deliverability was on point.

Fifth, once he figured out which messaging worked and which didn’t, he scaled the messaging that generated positive responses and sparked interest.

Next, he replied to the interested prospects with the lead magnet and asked them if they'd like to see how his product could solve a specific problem they were facing in their business.

By doing this, he was booking around 4-5 sales meetings every month.

The rest of the meetings were booked using a forgotten skill.

You already know about it.

It's our old friend in sales: Follow Up.

Here’s the thing…

Prospects are busy. They forget.

On top of that, you’ve got your competitors reaching out to them.

Making sure your emails stay in front of your prospect’s eyes is key in today’s competitive sales world.

And that’s a big part of the new era of sales.

Because, sales today is way different than it used to be.

It’s not the same as it was 10, 5, or even 1 year ago.

You have to do things that’s different.

So, he made it his mission to make people genuinely interested by thinking outside the box.

And creating a lead magnet so valuable that prospects were saying, "Wow, this is insane!"

Then, he put his manual effort into following up with these interested prospects.

Yes, you read that right, manually.

He used automated follow-up emails for those who weren’t responding.

But for the interested prospects, he personalized messages and kept the conversation flowing.

Think of it like chatting on any social platform.

We call this “connecting with people and building relationships, even in a short amount of time,” and it's all about building that pipeline for the long run.

I hate to say it…

But these are the old-school sales strategies that used to work.

And they still works.

Because these are human nature.

But, today's sales generation just wants instant gratification.

They've forgotten the true meaning of being a salesperson.

Which is to build relationships while selling.

So that, you're making a living right now, and farming for the future as well.

Anyways, now let's talk about why the other company failed to book more than 2-3 sales meetings per month.

Now, he did everything for the other B2B SaaS company that we just learned.

Except one thing…

The Follow-Up.

For this second company, he left the follow-up in the hands of their salespeople.

And guess what?

They dropped the ball.

They didn’t follow up with the interested prospects.

Heck, they didn’t even bother to send the lead magnets to the interested prospects.

They acted like they were the sons of kings.

Born with golden spoons in their mouths, expecting meetings to magically appear in their calendars.

Bullsh*t!

If you can’t work the leads as a salesperson, then forget about getting meetings.

You shouldn’t even be in this industry.

I’m telling you...

As a salesperson, founder, business owner, or CEO…

You MUST know how to hold a small talk in emails.

It’s THAT important.

You might think it’s not necessary…

But if you truly want to book a huge number of meetings, more than you’ve ever dreamed of in your entire life, then you have to do it.

If you don’t know how to do it, then go read Never Split The Difference by Chris Voss.

Now, if you’re ready to get step-by-step guidance from experts to make your 2025 sales journey a success...

Then you need to join my new course: Cold to Gold Email Scaling System.

In this course, I’m not just giving you the playbook, I’m bringing in sales pros like today’s protagonist, Akansh, every month.

So you can ask questions and learn new strategies directly from the best.

Plus, you’ll get everything you need to become successful with cold emailing, from proven tactics to expert insights.

You see, after nearly a decade in the industry, riding the highs and lows…

And helping almost 10,000 salespeople along the way…

I’ve realized something powerful:

There are 7 reasons why people fail at outbound.

And there are 8 steps that set successful salespeople apart.

Let’s talk about the 7 reasons first:

• They don’t stay updated with the latest trends and changes.

• They don’t invest enough time in training themselves or their team.

• Some can’t afford to hire help.

• Some think, “No one can do it as well as I can.”

• They believe they already know everything—and never evolve.

• They’re afraid of trying new strategies or embracing change.

• And even when they try, they don’t stick to the plan.

Sound familiar?

These are the traps that keep even the most hardworking people from breaking through.

But here’s the good news:

I’ve taken everything I’ve learned from working with thousands of salespeople and distilled it into 8 actionable steps…

The exact steps that can turn outbound failure into record-breaking success.

And all of it is inside the Cold to Gold Email Scaling System.

Introducing the "Cold to Gold Email Scaling System"

After refining and perfecting these strategies, I decided to compile everything into a comprehensive program:

The Cold to Gold Email Scaling System.

This isn't just another course filled with fluff and generic advice.

It's a step-by-step roadmap that takes you by the hand and shows you exactly how to scale your cold email campaigns to levels you've only dreamed of.

From start to end.

You will learn everything you need that’s required to go from 0 meetings on your calendar to…

Booking 10, 20, 40, 50, or even 100 highly qualified sales meetings on your & your team’s calendar like clockwork!

And, not only that…

I will also share every new changes, regulations from email gods & governments that most people don’t even know about.

Because often times, this is why many people fail.

Plus, you’ll also learn about the top-secret strategies that only 1% sales superstars are using.

Whether it’s AI or strategy.

You’ll have access to everything.

And, all of them will be updated video trainings that will guide you at each & every step.

Not like this text only training.

It will be like I’m sitting right next to you and guiding you to do things…

That’s required for becoming successful with cold emailing.

Here's A Sneak Peak on What You'll Discover Inside:

1st Step to Success with cold email (Miss this and you’re destined to fail)

It’s all about setting up the right Infrastructure and Mastering the technical side of cold emailing so that you never get stopped by email gods or government’s policies.

I will guide you every step of the way so that you never have to worry about your emails not landing in your prospect’s inbox.

2nd Step to Success: Top Secret Ways to build your prospect lists.

I will show you how to source high-quality leads that are primed for your offer.

Both basics & advanced strategies that actually works!

Plus I will share my top secret list building strategies that 99% of salespeople don’t even think about.

And that’s what makes them part of the top 1% who hit their goals and make $1m/yr just because of list building.

As “Apple” would say: Think Different

3rd Step to Success: Applying Human Psychology in your outbound to convert as many people as humanly possible!

I will show you what to write on your emails based on human psychological triggers and craft compelling emails that get opened, read, and replied to.

And, not just that…

I will also share some forbidden strategies that will flip the script and make your prospects to chase you, instead of you chasing them.

4th Step to Success: Out of the box follow-up & nurturing strategies that will make you the #1 choice in your prospect’s mind.

You are selling to people who don’t know you. And hence, there is no trust.

I will show you the easiest & fastest way to build trust with any prospect you desire.

(Your competitors will be dumbfounded on how you are stealing their lunch from right under their nose).

5th Step to Success: How to Leverage AI to do all your dirty work so that you focus only on closing deals.

 Once you set up everything I teach you. And, you are booking meetings…

The next thing I will share with you is how to automated almost everything so that you don’t even have think about doing anything.

Yes, you read it right. You don’t have to do anything.

I will show you how to use AI to do everything for you.

So that you never have to spend time on prospecting ever again.

You only focus on closing deals. That’s it!

6th Step to Success: The Right Way to Scale your outbound to the moon.

There are multiple ways to scale any business with outbound.

And, I will share all of them with you.

And not only that…I will also share the exact methods to multiply your results without multiplying your workload.

7th Step to Success: Hiring & Assembling Your Avengers Team to handle the exponential growth you will experience in upcoming days.

Most salespeople or sales team think they don’t need any support from others.

But in reality, they are completely wrong.

You see, a salesperson is just like CEOs who is responsible for bringing food on the table by closing deals.

And, if they don’t close deals then no one is able to eat.

But most often times, they get bogged down with tasks someone else take care of.

But, I will make sure that you don’t have to face this problem ever again.

8th Step to Success: Provide you a cold email software that will cost almost nothing when you compare any other solution in the market.

This will help you automate your outreach and save you countless hours along with the saving of at least $1,148.

And, this saving could go up to $5,000.

No one or no company on the entire internet will do this for you!

I’m betting $1000 on it!

As a student, you'll get access to special pricing:

• $297/year - Manage up to 5,000 leads

• $497/year - Manage up to 15,000 leads and get 20% off any future upgrades

• $897/year - Manage up to 50,000 leads and get 20% off any future upgrades

• $1,497/year - Manage up to 100,000 leads and get 20% off any future upgrades

This is an exclusive offer available only through this program - you won’t find it on our website…feel free to fact check me here.

And in case you’re wondering what the competition charges, go ahead and visit tools like Smartlead or Instantly!

No one on the entire internet will give you this price.

In a nutshell, you’re not just learning & making yourself sharper but also saving some dough along the way.

Isn’t it crazy?

And, not only that…

I will also give you access to our private B2B community that I’m building with this course.

Plus, Monthly Events and Expert Speakers

• Live Q&A Sessions

• Latest Trends and Strategies

• Networking Opportunities

• Chats

• And, much much more.

I will release this to the public in the new year for $997.

But, since it’s Cyber Monday Week…

And, since you are on Cold to Gold Newsletter…

I’m thinking about launching a beta group for only $147 and give some people early access.

Yes, that’s 85% off!

I know!

But, it’s only for actions takers.

This offer will be gone in 24 hours.

And, it’s only for the first 10 people.

So, don’t wait and get it.

Just click here and then use 147 coupon code while you check out to get the course for only $147.

Real Results from Real People

"We made $1.2m in 4 months...and returned over $35m for our clients."

— James P., CEO & Founder

"We've booked over 147 meetings in just 45 days, it was so insane we had to stop the campaign to catch up."

— Gary J., Professional Services

"We're booking 3% [lead-to-booking] into a sales meeting using these strategies."

— Steve B., Financial Services

"I'm getting 10% reply rates from my cold emails and some of my friends are dumbfounded."

— Daniel M., Sales Rep

"We're booking 5-8 strategy calls per day and no longer spending $3,000 per month on ads."

— Matt M., Agency Owner

See you inside,

Patrick Spielmann

P.S. If you don’t know about my last courses then here a bit info about them…

My first Cold to Gold Email Course was sold to 2081 people in 2021.

It was called How to Cold Email Like A Pro!

And, the 2.0 version of it was sold to around 1761 people in 2022.

I kept selling the 2.0 in 2023.

But, a lot of things have changes since then so…

I’m launching this Cold to Gold Email Scaling System for 2025.

And, I will sell it in 2025.

But, since you’re on my list I’m giving you the early access with 85% discount.

Plus, you’ll be part of this big community as well.

So, if you don’t want to miss out on important & crucial info + network, then get this deal because it’s only valid till tomorrow midnight!

Again, it’s only for the first 10 people who will get it at $147.

So, if you wait, then you might miss out.

Because this email is going to all of my newsletter subscribers.