A New Client Acquisition Strategy

Today we are going to talk about TRUST.

You trust me, that’s why you’re reading this newsletter.

You trust me, that’s why you are on this newsletter.

But that trust wasn’t built overnight.

And yet, I see most people go wrong with cold emailing.

You see, cold emailing is just another way to market and sell your product/service.

Don’t take it as a magic tool.

It’s way harder to build trust with someone who doesn’t know you.

Or has never heard about you.

It’s just like you're walking on the street, and someone comes up to you and says:

“Hey, we provide this service, would you like to have a meeting with us?”

What would be your reaction?

Well, you might not be interested, say “No thanks,” and move on.

And that’s what happens with cold emailing.

It’s because they don’t know you, and more importantly, they don’t trust you.

Now, let’s switch to another scenario...

A business event.

Where people come to your booth willingly, even if they don’t know or trust you.

Why?

Because they want to learn about new things that could:

• Save them time.

• Make them more money.

• Help them become more efficient or productive.

Plus, they registered for the event by themselves.

So, they’ll come to you if your booth is interesting enough.

Now, why did I give you the business event example?

Well, it’s because you were in a place where your ideal customers hang out.

And if you want to replicate this online and go beyond cold emailing so that you can add even more meetings to your calendar...

Then you need to go where your audience is.

And online, that place is newsletters.

Most newsletters do paid promotions.

You just need to find out where your audience hangs out and then reach out to those newsletters and ask for their price.

They will charge $500–$1000 for one post, sometimes more, depending on their audience size and engagement rate.

And when you sponsor these newsletters, make sure that your copy (ad messaging) is really good.

Or it won’t convert anyone.

On top of that, you need to decide on two things:

1. Do you want to use a lead magnet to attract as many people as possible who are interested in learning more about your business?
   

2. Or do you want to pitch your product/service directly with a great offer?

If you ask me, I would suggest creating a really good lead magnet first and collecting people’s info like names, emails, phone numbers, etc.

After that, on the thank you page, you can add a “Book a Call” CTA.

This way, you’ll attract more and more people and still nurture those who didn’t book a call with you.

The direct pitch approach will attract fewer people, but the leads will be more qualified.

Now let’s talk about finding good B2B newsletters.

You might already know a few.

But if you don’t, I’ve collected 30 of the best B2B newsletters that you can reach out to.

I’ll share that list in just a second.

But first...

Let’s talk about the one you’re reading right now:

The Cold to Gold Newsletter.

We’ve decided to let you reach our audience of 10,286+ subscribers.

You can promote your company at the very beginning of our newsletter and reach our subscribers.

(Just like you saw in today’s newsletter.)

You can write your own copy, or if you want, we can also help you with the copy and strategy.

For now, since we’re launching this today, we don’t want you to pay:

• $1000.

• Or $500.

• Or even $300.

As a launch offer, you can reach all 10,286+ B2B founders, CEOs, sales leaders, and SDRs for only $200 per newsletter.

(That’s our special price for the first 4 people. After that, we’ll gradually increase the price.)

To get this $200 deal, use the coupon code NEWSLETTER at checkout, and you’ll get an instant $800 discount per post.

Click here to book your promotion slot now.

After checkout, you’ll receive an email from my right-hand man Bibek in the next 24 hours.

Reply to that email and share your ideas on what you want to do and what your company offers.

He will guide and help you with your promotion.

Now, if you’re thinking:

“Is this really worth it?”

Let me tell you about our experience.

We promoted our upcoming software LeadEngine.AI a few weeks ago in this newsletter.

That single promotion brought in 73 people who joined our waitlist.

Now, I know it might seem small for a list of 10,000+.

But let me ask you this:

What would 73 interested prospects mean to you?

Would that help you stop chasing prospects who are not interested or too hard to get their attention?

Let’s say you only got 10 people interested...

And you converted just 1 into a client for your $1000 product or service...

That’s $800 in profit and 1 new customer.

With very little work.

Is that worth it?

Well, you know the answer to it.

Anyways, here’s the list of the top B2B newsletters that I was talking about earlier.

To your success,
Patrick Spielmann

P.S. In sales, the winners are those who stay ahead of the competition…

The ones who test, adapt, and move first.

That’s how they dominate while stacking up more moolah!

Now, I’m not saying you should stop cold emailing or abandon what’s working.

What I am saying is this: You never know where your next unfair advantage will come from.

Leveraging newsletters is one of the simplest ways to shortcut trust.

Because you’re tapping into the relationship the creator has already built with your future customers.

Whenever You Are Ready, There Are 2 Ways I Can Help You…

1. Cold to Gold Email Method Course: Learn how to cold email like a pro, land in your prospect’s primary inbox without any deliverability issues, and book an extra 23+ highly qualified sales meetings every month.

Plus, get a huge discount on our cold outbound software Uptics. (Save up to $5000+ every year on cold outbound software GUARANTEED!)

And, get our guidance on how to make your cold email work no matter what.

Merry Christmas & New Year Offer:

Join today and get 90% discount.

Instead of paying $1000. Get the course for only $97.

Enter coupon code 97 at checkout to get the discount.

2. LeadEngine.ai: (Join the waitlist)

The World’s 1st AI Outbound Tool That Thinks Like an Expert to Bring You Ready-to-Close Sales Meetings on Autopilot.

LeadEngineAI is your full-time outbound expert using AI & machine learning to turn prospects into customers—and it never asks for a day off, a pay raise, or a commission.