#20 Cold Email vs Cold Calling

It's a pipedream to "scale" with just cold emails.

There's no agency or guru out there that can scale a business with just email.

Yet, I see so many people launching just a cold email strategy, only to fail and give up and curse it’s name.

Unless you only need a few customers per month, here's the truth:

If you want to "scale".

You'll need to start picking up the phone.

😭 I know, blasting emails is much easier.

But few people have the patience and expertise to master email.

The best way for you to get results with email is picking up the phone after.

Think of email as your Google Display ads, or billboards.

They are to get your name in front of people.

Certainly you'll get some low hanging fruit, don’t get me wrong.

That is inevitable.

But if you want to scale you'll need more channels, more marketing, more people, etc.

And your cold email strategy will likely fail without another channel.

Let take a look at some realistic conversion metrics for email vs the email + phone: