Denial, Delusion...and Cold Email

Deliverability ≠ scapegoat. The numbers that matter and how to move them.

Hey, it’s Patrick.

Many people are in complete denial.

While email deliverability is important, it's an easy excuse for:

  • bad targeting

  • bad copywriting

  • bad strategy

  • bad offer

And what do all these all have in common?

They're the responsibility of the sender.

Whereas deliverability can be blamed on Google, Microsoft, or a sequencer.

Making it easy and convenient to shift blame.

When in reality people just don't send emails their prospects want.

Delusion

Now, let's say you've done "all the things".

→ Good delivery
→ Good targeting
→ Good copy
→ Good strategy
→ and a Good offer

You still may have to come to grips with the reality of your unique situation.

It's not always a gold rush, and seldomly is, as much as we want it to be.

It takes work.

We have customers getting an interested lead every 20 emails sent to prospects.

While others quite literally take 1000s.

Now, to be clear, what I'm not saying is that you can't make improvements.

For instance, for LeadEngine, we're getting: 1 positive reply for every 130 emails when before we were getting 1/500+.

But too often I see people in denial or delusional about what to expect from cold email, particularly with their unique situation.

Example:
We had a client who had never done cold email and had never promoted the offer he was going to promote.

We got the client 2 positive replies in a few days and only a few thousand emails.

This is actually a win!

But this client fired us immediately after the win.

This is peak DENIAL & DELUSION.

When, in business, does something bring an immediate gold rush?

Almost never.

Results are won in the trenches.

So keep going and keep iterating.

→ Build the next list.
→ Launch the next campaign.
→ Test the next lead magnet.
→ Craft that new offer.
→ Go next level with PERSONALIZTION.

And eventually the secret sauce will be developed.

If you want to develop your next secret sauce.

I want to invite you to the 'Cold to Gold' AI agent webinar where I'll show you exactly…

How To Increase Positive Replies 972% With AI Email Agents

You'll get the no-BS playbook:

  • The blueprint exploding positive replies by 972% – ditching low-value automation for high-impact wins.

  • AI handling deep research on autopilot, uncovering prospect gold without manual sweat.

  • Waterfall strategy for 1-of-1 personalized campaigns that treat high-value leads like VIPs and spike conversions.

  • Crafting "human-like" emails with unique angles from real data – no more generic flops.

  • Deploying AI as your 24/7 SDR powerhouse, delivering elite output minus the payroll or time drain.

Plus, show up and grab $441 in free bonuses:

  • The Ultimate Cold Email Planning Pack" ($147)

  • "LinkedIn Connection Crusher" Blueprint ($97)

  • "Email Goldmine" Template Pack ($197)

Seats capped at 500, no replays – 9 days left, filling fast.

P.S…want us to implement this strategy for you? Book a call.

— Patrick
Founder, LeadEngine.ai

How was today's newsletter?

Login or Subscribe to participate in polls.

Reply

or to participate.