VIDEO #145: Cold Email Open Rate Scam...

You've been SCAMMED. By every tool you relied on for sending emails.

Many of these tools parade around as if your emails are getting delivered.

When it's impossible for them to actually tell you this.

Now, most of the tools aren't scamming you intentionally.

But some are. And it's a shame.

Some of them tell you that Open Rates are your guiding metric.

WRONG.

Then some tell you that you're getting good delivery by using a dumb calculation.

Sends - Bounces = Primary Inbox

WRONG.

In my latest YouTube video, I'm debunking some of these myths.

And even calling out a competitor.

I wish I didn't have to.

But I'll die on this hill.

Because there are some VERY misleading practices going on right now.

And I've had enough of them.

Watch the latest video drop 👇