Exposed: Cold Email 'Sequencers'

I’m going to let you in on a BIG fat dirty secret the cold email sequencer industry doesn’t want you to know. And in the process: expose MYSELF!

EVERYONE running cold email for outbound GTM needs to know how your sequencer is HURTING your email deliverability.

NOBODY understands this so allow me to explain.

Cold email sequencers like:
→ Instantly
→ Smartlead
→ Uptics

We have to use "shared servers" for:
→ hosting email accounts
→ sending emails
→ receiving replies

That server has an IP address associated to it and it's being used by A LOT of other customers besides you.

Meaning you're are "guilty by association". 😢

Why don't they do something about it?
→ They can't move from a shared to dedicated server.
→ without forcing "reauth" (unless credentials stored insecurely)
→ they can only rotate but likely are "proxies" masking the server

I know this because I'm the Founder of Uptics.

Then what happens is this:
→ the server can get damaged over time.
→ which means your deliverability is impacted.
→ which means you can't hit the inbox.
→ which means you can't get consistent results.

That’s why the longer you use a sequencer, the worse results you can get.

(Fortunately, Uptics was not adopted by all the mainstream spammers.)

Now...

A 'HALF BAKED' solution is to run "Private Proxy Servers".

It's better than the alternative, but not perfect because:
→ these aren't dedicated servers
→ they only "Mask" the shared server, sometimes.
→ the server IP is still exposed and connected to everyone else.
→ pricing model (misaligned)

And again you're still "guilty by association". 😢

How is that for exposing an industry and even myself?

Now, I didn’t just write this newsletter to let you in on a dirty secret without a solution.

👉 There's only 1-way to FIX THIS:

DEDICATED.
PRIVATE.
SERVERS.

Meaning...

NOBODY else is using the server and IP address. NOBODY.

But here's the rub:

The "mainstream" tools can't do this. Not even my own product Uptics.io.

The reasons it’s hard:
→ infrastructure (hard)
→ required reauth or security risks (bad UX)
→ customer friction (churn risk)
→ pricing model (misaligned)

It’s not impossible, but it’s hard.

So how can you implement a Dedicated Private Server?

As you might know by now, me and my co-founders have been building a new product.

👉 LeadEngine.ai 

And the foundation of the product is built on these Dedicated Private Servers.

Plus Private Proxy IPs on top of your own infrastructure.

Which means:
→ the server IP CANNOT get damaged by others over time.
→ your deliverability IS NOT impacted by bad actors
→ you CAN hit the inbox consistently
→ you CAN get consistent results.

So, if you WANT the best email setup, I have a handful of spots available for you to get in for an exclusive EARLY ADOPTER offer.

To learn more, simply reply with how many emails you send per month and how many email account you manage.

If you're a good fit, I'll reply back about a discussion (not a pitch).