How I Increased Opt-In Rates by 50%

18% opt-in rate wasn’t cutting it for me on my last marketing funnel.

Sound familiar?

Maybe you're seeing something similar with your opt-in rates, or in many cases even lower.

And maybe you're wondering how to get more leads without paying for more traffic.

That’s exactly where I was until I made two simple tweaks that increased my opt-in rate by 50% from 18% to 27.9%.

Here’s the thing: more traffic isn’t always the solution.

Sometimes, it's about being more precise.

Instead of casting a wide net and hoping for the best, I doubled down on relevance, personalization, and timing. And the results? I cut my lead cost from $30-$35+ to $20.91 per lead – just by being more strategic.

So, what were these two changes that made such a huge difference?