Stop Cold Email Cancer In Its Tracks

Hey, Patrick here.

I was helping a client figure out what was wrong with their cold email campaigns. They stopped working.

I asked him what changed.

He said, nothing, except we started targeting some “new” personas.

As a cold email Dr., I ran some lab tests on their email list and found cancer.

Shockingly 39.18% of their leads should not have been emailed.

Cold email campaigns don’t have long to live with this kind of data.

No wonder they were suffering from:

→ high bounce rates
→ high sp*m complaints
→ constant deliverability issues,
→ and soul sucking replies like "This is not relevant take me off your list!".

But the there’s some good news.

There's a cure if a strict regime is followed.

Here's the steps:

→ 22.27% of the bad leads can be removed with 99.7% confidence using basic validation.

→ 43.88% of the bad leads can be removed with 87% confidence using catch-all scoring.

→ 33.85% of the bad leads can be removed with 81% confidence using AI Lead Scoring.

And just like that...

The cold email campaigns are healthy as can be.

And now, the campaigns can live up to their full potential.

That's why LeadEngine.ai has a 3-tier built-in validation system:

AI Lead Scoring

You build a list from a database like Apollo, Seamless, ZoomInfo, etc.

Great database tools.

But no one is perfect and they rely on user input for list quality.

The issue?

There’s so many fringe cases that makes it nearly impossible to use basic filtering for lead list accuracy.

The reality is when you email irrelevant leads, they mark you ask Spam at a MUCH higher rate.

This has severe consequences:

→ Emails start filtering to spam
→ Domains & Inboxes burnout
→ Campaigns stop producing
→ You scramble to figure out the issue
→ You buy more email accounts
→ Warm them up
→ Eventually get them running
→ Or sadly...many give up on cold email
→ Your growth slows

So when we built LeadEngine.ai I wanted to solve this problem. Which is exactly what we did.

We scrape your leads website before emailing them, use AI to analyze the company, and that gets compared to who you ACTUALLY want to be targeting.

If it’s not a match, it’s removed from the campaign.

I takes 1 click of a button, literally.

AI Catch-All Scoring

Peoples eyes glaze over when I tell them about this, so I’ll try to keep it brief and understandable.

“Catch-all” means an email server can “Receive all incoming mail”.

About 50% of email addresses are classified this way.

And because of this classification they can’t be validated with basic email validation (below).

Here’s where it gets bad for cold email:

Most of your email bounces come from Catch-all emails.

When your bounce rate is continuously high, it looks suspicious to email providers.

And it’s easy to shadow ban your accounts and domains.

The solution is to use what’s called AI Catch-all scoring.

LeadEngine.ai partnered with ZeroBounce to integrate this seamlessly into the platform.

Again, it’s 1-click to activate it, but it can keep your bounce rates under 6-7% on catch-all addresses.

Which is higher than what you want for VALID emails.

But it’s more acceptable for Catch-all emails since a lot of Catch-all emails are setup by Custom Email Servers outside of the Microsoft/Google network.

Basic Email Validation

The most basic form of email validation is a basic validation test. Yet, there’s some problems many face.

→ Exporting/Import Lists
→ Multiple Tools
→ Data Aging

The best solution incorporates validation inside the sequencer and validates prior to sending an email.

Not 1 week, 1 month, or 3 months ahead time at the time you generate a lead list.

Again, LeadEngine.ai incorporates this with 1-click inside the campaign builder.

It’s all in real time giving the most accurate email validation at the time of sending.

Wrapping Up

Whether you use LeadEngine.ai or not, you should be building a 3-phase validation process into your cold email campaigns.

You’ll experience less campaign burnout, less domain/inbox issues, less chaos, and your campaigns will be able to produce more consistent results.

Watch the training video: How "Quad Clutch" Training My Cold Email AI 8x'd Conversions In 9 Days While CUTTING Lead Costs