The $38,490 cold email 💸

Hey, Patrick here.

Calvin had never received a single cold email reply.
Not one.

He’d tried it all, ChatGPT prompts, “value-packed” copy, clever subject lines…
Still nothing but silence.

It wasn’t for lack of effort.
It was a lack of strategy.

Because the truth is:
Most cold email copy out there isn’t built to convert.
It’s built to look good, sound smart, or pass the sniff test.

But what if you wrote cold emails with the offer first?
What if you treated them like marketing assets, not polite introductions?

That’s exactly what changed everything for Calvin.

Before: Long, polite, invisible

Here’s a rough version of what many people try to send:

You’ve seen this.
You’ve probably written something like this.

The problem? 

It gives the reader nothing to want.
No hook. No tension. No benefit.
Just soft words and a vague ask.

After: The “Offer First” Shift

We worked with Calvin to rethink the entire approach.
Instead of pitching the entire company, we made it clear.

We swapped general positioning for a cold email-ready offer, something a stranger would actually say “yes” to.

And without tweaking much else…
The results flipped overnight:

✅ 50+ positive replies
✅ 6+ meetings booked
✅ 1 closed deal (and 3 more pending)
✅ $38,490 in revenue from 5,412 cold leads, within a few weeks

No funnels.
No ad spend.
Just a sharper, simpler email with an actual reason to reply.

Want to see the full playbook?

I’m breaking it down, step-by-step, on Tuesday, July 16th at 2pm EST during the “How to Cold Email Like a Pro” workshop.

We’ll show:

• The exact kind of offers that convert cold

• Why ChatGPT-style emails are quietly killing your reply rates

• And how to craft high-converting cold copy in minutes, without gimmicks

You’ll walk away with real examples, tested scripts, and a framework you can use that afternoon.

Seats are free but tight (open Q&A, no replay).
➡️ Save your spot here (if you haven’t) and join live.

PS – Calvin didn’t close $38,490 by writing “Would love to connect.”
He did it by writing what strangers actually want to hear.
You’ll learn how to do the same, live.