The Future Of Cold Email

Let’s face it.

Cold email used to be easy.

So easy that we could send templated emails from a single account and book a sh*t ton of meetings.

Remember those days?

Well, those days are gone.

Thanks to so-called s-p-a-m-m-e-r-s and the email gods for dropping new updates every six months.

They’ve made life harder for real salespeople, founders, entrepreneurs, and marketers like us.

Haven’t they?

But no matter what happened, we fought through the adversity and kept sending those cold emails.

2025, though?

It’s going to be different, my friend.

Here’s a quick update on what won’t work in 2025—and what will.

So, if you’re serious about making cold email work, booking more meetings, and closing more deals…

Come closer, sit tight, and pay full attention to every word I’m about to say.

Are you ready?

Yes, you say?

Cool.

First, let’s dive into…

What Won’t Work Anymore in 2025:

Alright, here’s the deal.

2025 is going to be brutal for anyone relying on outdated tactics.

The old ‘spray and pray’ approach? Dead.

So called proven Cold Email Templates? Forget about it.

A/B testing? Not cutting it anymore either.

And if you’re ignoring deliverability basics…

Be prepared to face the consequences.

Because these “email gods” don’t play around.

They’re ready to punish any sender who doesn’t respect the rules.

In fact, the go-to strategies we pros have used until now are about to be shaken by drastic changes from new government laws and the email gods themselves.

I’m being serious.

But I won’t go deeper into the dark hole and scare you with all this negativity.

Now, let’s talk about…

How to Adapt & What Will Work in 2025!

Alright, so you know what won’t work.

Now, let’s talk about the strategies that will set you apart and actually get results.

Just keep these 5 things in mind and master them.

And I promise, if you don’t skip a single one, this approach will keep delivering results, no matter how the landscape changes.

Let’s start with the 1st—and most important—thing:

Email Deliverability

Deliverability is no longer a “set it and forget it” game.

And forget about using a single email account to send thousands of cold emails.

Or even having hundreds of inboxes.

That’s not going to work in your favor anymore.

With recent updates from the email gods—Google and Microsoft—getting into your prospect’s inbox has become harder than ever.

They’re cracking down on anything that even smells like s.p.a.m, which means if you’re not careful, your emails won’t even see the light of day.

And here’s the kicker:

It doesn’t matter how persuasive, well-written, or perfectly targeted your email is.

If it’s not landing in their inbox, you’re invisible.

Old email deliverability tactics just don’t cut it anymore.

What worked a year ago won’t fly in 2025.

Solution: Beat the Email Gods at Their Own Game

Here’s what I mean…

Every email provider is using AI to detect these things, so why not use AI to our advantage and give them the exact signals they want to see?

Bingo!

If you’re wondering how you can do that…stick with me till the end, and I’ll tell you exactly how.

Sound fair?

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2. Write Emails Like You’re Their Long-Lost Friend

Those so-called “proven” email templates?

They don’t work anymore.

So what now?

Are we just going to sit around and do nothing?

No way!

We’re going to use publicly available info about our prospects to blow their minds with hyper-personalized emails.

And I’m not talking about just adding the prospect’s name.

I mean using AI to pull insights on their recent projects, interests, and even company goals to craft emails that feel tailor-made.

Imagine the kind of email that makes them feel like you’ve known them for years.

It’s so personal that they’d feel guilty not to reply.

“But wait, writing hyper-personalized emails to every prospect would be impossible, right?”

Wrong.

I’ll tell you about a new AI tool that not only writes the email and follow-ups for you but does it in a way that’s so unique it passes the email gods’ sniff test and hooks your prospect from the get-go.

But before we dive into that, let’s move on to the next essential step for mastering cold email in 2025.

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3. The Sniper Approach - Lead Scoring to Prioritize Prospects & Close Deals Now!

Now, let me ask you a quick question…

Which type of prospect would you rather spend time on?

A prospect who’s ignoring your emails, or one who hasn’t responded yet but has opened your email six times in the last five days?

The answer is obvious, isn’t it?

Well, that’s exactly what we’re doing with AI-driven lead scoring.

With lead scoring, you can identify which prospects are heating up, prioritize them, and focus your efforts on those most likely to convert.

Imagine knowing which leads are opening your emails, clicking on links, or visiting your site.

That’s your cue to reach out.

And here’s the beauty of lead scoring:

You’re not guessing—you’re targeting the ones who are ready to take the next step.

Wondering how you can do this? Stay tuned till the end, and you’ll find out!

Now, let’s move on to the next crucial piece of the strategy.

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4. Perfectly Timed & Personalized Follow-Ups

Now that you’re using lead scoring…

You can send personalized follow-ups exactly when your prospects are most active on their emails.

And we’re going to use AI to automate this entire process.

The AI will track when your prospects open your messages and time your next follow-up based on their engagement—at just the right moment.

And forget about writing those generic follow-up emails.

The AI will generate something personalized and persuasive for each situation, maximizing your chances of a response.

Now, onto the last (but one of the most important) pieces of this strategy…

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5. Multi-Channel Outreach - Be Everywhere They Are

Believe it or not…

In this highly competitive world of cold email, where everyone’s trying to sell something to your prospects, you need to step up your game.

Why? Because all the lazy people out there rely on cold email alone to work its magic.

But the winners? They’re the ones willing to go the extra mile to turn their goals into reality.

I have a feeling you’re one of those winners.

You see, email is powerful, but in 2025, it’s just one piece of the puzzle.

Imagine this: your prospect sees your email in their inbox, later spots your connection request on LinkedIn, and then scrolls through their feed to see a post from you.

Familiarity breeds trust, and the more touchpoints you create, the more likely they are to remember—and respond to—you.

And it’s not just about using LinkedIn.

You also have to pick up the phone!

Phone calls are still one of the highest-converting channels out there, and by the time you call, they’ll recognize your name and be much more likely to respond.

Look, my friend, in B2B sales…

The cycle to close a deal isn’t small.

Everything takes time—that’s the harsh truth.

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Now, you might be thinking, This is all good, Patrick, but how in the world am I going to implement all of this?

It sounds like a whole lot of work, right?

Well, to be honest…

It is a lot of work. You might have to put in extra hours to get all of this done if you truly want to hit your goals—or go beyond them—in 2025.

But don’t worry.

I’m here to solve this problem for you.

My dev team is working on The World’s 1st AI Outbound Tool That Thinks Like an Outbound Expert to Bring You Ready-to-Close Sales Meetings on Autopilot!

Seriously.

You won’t have to do a thing—other than building your lead list.

And soon enough you won’t even need to do that.

For now, just upload your list to our new AI outbound platform, ‘LeadEngineAI,’ and it will take care of everything.

From email deliverability to…

- Writing hyper-personalized, persuasive cold emails that even seasoned pros can’t match.

- Timed, insanely hyper-personalized follow-ups.

- Tracking the engagement and activity of every single prospect—and scoring them.

- Leveling up your outbound game by building trust through completely automated multi-channel outreach.

And let me tell you, this AI Outbound platform, ‘LeadEngineAI,’ isn’t like any other AI platform that does average work.

It’s like having a full-time outbound expert working for you 24/7 without ever needing a break.

It will keep learning, self-improving, and performing like an expert to bring you those sales meetings.

And all you need to do is…

Hop on the sales calls and close those deals!

Look, my friend…

2025 isn’t about working harder—it’s about working smarter.

Mastering the five strategies I shared today will keep you ahead of the game and make sure 2025 is a massive success for you.

And if you’re ready to save time, money on employee salaries, headaches from firing and hiring, endless training, and all the other roadblocks…

Then join the waitlist for LeadEngineAI by clicking here.

Just drop us your email on the LeadEngineAI Waitlist page, and we’ll let you know as soon as it’s ready!

We’re planning to launch soon so you can jumpstart 2025 with everything you need for success!

Yours truly,

Patrick Spielmann

P.S. If you’re tired of struggling to keep up with cold email changes and want 2025 to be the year you dominate outbound, LeadEngineAI is your shortcut.

Join the waitlist, and be among the first to have an outbound expert working for you around the clock—without the overhead, the guesswork, or the grind.

P.P.S. This is exactly what the top 1% of salespeople and sales teams are working toward—so they can focus on closing deals, not dealing with the endless sh*tstorm of outreach headaches.

Join the waitlist and let LeadEngineAI handle the grind.