This will be short, but the MOST important cold email newsletter you'll read for 2025.

DO NOT skip it if you want your GTM strategy to PRODUCE:

80% of success with cold email is based on implementing the right strategy.

1️⃣ DELIVERABILITY
Decentralization is the TOP strategy you needed to deploy, yesterday.

→ Multiple inbox providers across Google/MS/Custom
→ Lookalike Domains: Remove company name from domains.
→ Digital SDRs: deidentify naming across accounts.
→ Do not try to “save money”, lower volume per email account.

2️⃣ LIST BUILDING
Tighten your lead groupings closer to relevance and intent. "Hit the bullseye"

→ Don’t use the “cheapest” data sources
→ Intent Signals: find creative “relevance” and "intent"
→ Lookalike Data: Find similar companies and capture demand
→ Standard Data: Scale only when you master the former.

3️⃣ COPYWRITING
The words you speak change your prospects mind. Stop sleeping on copy.

→ Google/MS inbox you based on content. Randomize it.
→ Use strong offers, social proof, lead magnets or ALL of them.
→ You can’t convert everyone on your list, so stop trying.
→ Niche your copy to one angle
→ Think: Get 10% of your list to reply 100% of the time.
→ Test. Test. Test. Test. Test. Test. Test. Test. Test. Test.

4️⃣ Keep going

Questions? Just reply to this email.

PS…

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