#14 The Truth About Email Open Rates

Are your email open rates telling you the whole story, or just a fraction of it?

If you think open rates are accurate, think again.

The truth might just shock you.

Email open rates are often touted as the holy grail of email marketing and sales outreach.

But what if I told you that relying solely on these numbers is not just misleading, but downright dangerous for your business?

Let’s dive into the nitty-gritty of why these stats are more fiction than fact.