"Things suck right now"→ "Good"

Hey, Patrick here.

I was on a live support call with a customer recently helping fix their cold email strategy.

The Founder said:
“Things suck right now”

I replied: 
“Good”

He said:
“What do you mean?”

So I sent him → this Youtube Video.

I started borrowing this response from Jocko Willink, and the moral is that whenever something goes bad…

Changing your mindset from negative to positive will help you keep fighting the battle.
It’s another chance to get better, improve, redeem yourself, etc.
It stops you from focusing on a problem and look for the solution.

Recently I pulled my hamstring in the gym.
(on our “best” day of sales LeadEngine)

At first I was pissed.
But, within 3 seconds, I just said “Good”.

I could have let it ruin my day, week, month etc.
I could have let it stop me from training.
Instead, I’m making changes to uplevel my training and nutrition.

So, what does this have to do with outbound sales?

There’s no shortage of $h*t that can go wrong with generating more sales opportunities with outbound sales, or any other lead gen strategy.

Your domains get burned?
Good. → Setup 10x more than before.

Your campaigns stop performing?
Good. → Launch a new ‘cold-email-ready’ offer. 

Your VA/SDR quit?
Good. → Hire a better one. 

Your Agency stop producing results and keep all their work?
Good. → Work with me, you’ll own it.

Whatever it is, it’s an opportunity to get better.

It might suck in the short term.
But you’ll be better, smarter, and more lethal having experienced it.

My challenge to you:

If you stumble on an issue this week with your outbound, just say “Good”.
But instead of just “rebuilding”.
Build it bigger and better than it was.

PS we’ve got an Email Finder Promotion!

For the next five days, every email found from the EnrichEngine waterfall is discounted up to 50%:

LeadEngine $0.02 → $0.01
LeadMagic $0.02 → $0.01
Icypeas $0.02 → $0.01
FindyMail $0.03 → $0.02
Prospeo $0.03 → $0.02

No coupon codes. No hidden hoops. Just cheaper emails so you can pump volume without torching budget.

PPS: We still have the lifetime & unlimited deals running, don’t miss them!

PPPS: Join our new WhatsApp group!