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- This landed $60k in retainers - Steal it.
This landed $60k in retainers - Steal it.
How one simple idea turned cold email warm
Hey, Patrick here.
Let me tell you something I’ve noticed after working with thousands of cold emailers over the years:
It’s not just tactics that separate those who win from those who stay stuck.
It’s timing.
Speed.
And the willingness to move before it feels perfect.
There’s something almost no one tells you about cold email:
Most campaigns fail before the first line.
Not because your offer is bad.
Not because your list is terrible.
Not because your tool isn’t working.
They fail because the message doesn’t feel personal, even when it is.
Here’s the shift that changes that.
It’s something we call:
Offer-Centric Personalization.
Forget the First Name. Personalize the Pitch.
Derek runs a performance ad agency for B2B companies.
He helps them reach niche, high-intent audiences on platforms like LinkedIn, Meta and YouTube.
His offer is strong. His service delivers.
But his first few cold email campaigns were polite, clean... and completely ignored.
He was frustrated.
“I’m not spamming. I’m reaching out to help and still no one’s replying.”
We had him try something different.
Instead of starting with his offer, we personalized the value behind it.
Here’s an example of what we helped him send:
🎯 Prospect Type:
SaaS founder with a B2B product (let’s say a tool that helps HR teams streamline hiring).
Hey Sarah, checked out your site and noticed you’re targeting Heads of People at mid-size companies.
I had an ad campaign idea I think could help you land 1–2 high-ticket SaaS customers per month:
“What Your Next 5 Hires Won’t Tell You”
(A conversion-driven LinkedIn ad for HR leaders frustrated with broken hiring processes)
If that idea sounds close to home, mind if I share more details?
Why this works:
Deeply relevant to their audience (HR/People Ops)
Feels custom: Derek noticed who they’re targeting
The headline is emotional, curiosity-driven, and built around pain + outcome
Derek’s value is in the idea, not just the outreach and makes him look like a strategist, not just a vendor.
Same audience. Same service. Different outcome.
✅ 9,256 leads
✅ 17,308 emails
✅ 288 replies
✅ 57 positive replies
✅ 13 meetings
✅ 2 clients paying a 30k per year retainer (60k total)
Why?
Because people respond to two things:
Cold Email ready offers
Thoughtfulness (pattern interrupt), especially when it’s tied directly to what they care about.
Try This Framework Today in LeadEngine
Step 1
Choose Dynamic AI and select your web scrapers.

Step 2
Create a custom email framework and instruct the AI what to do, much like you’d type into ChatGPT.

Step 3 - Launch the Campaign!
Need Help Pulling It Off?
If you’re already using LeadEngine, you’ve got the tools to execute this today:
CopyEngine to personalize your message at scale
EnrichEngine to uncover insights and enrich background data
EmailEngine to send cleanly, warm inboxes, and automate replies
Accelerator to get expert guidance in setting things up
If you're not using LeadEngine yet…
Yes, the $99 deal is gone. But you still have one last chance before the final price jump.
→ Lifetime: now $149
→ Unlimited: still $79/month (for now)
→ Final increase will be here soon
PS – The campaign we just shared?
It started with a list, a few ideas, and the willingness to try something different.
The tech made it easier, but the thinking made it work.
PPS – This approach has helped dozens of our businesses break through reply plateaus.
Use it now. Or wait until your current strategy stalls.
Either way, the sooner you send better emails, the sooner you’ll stop wondering if cold email “still works.”
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