Using Love Letters to Book Meetings

Do you remember those days when the internet was just a puny newborn?

When you’d write love letters to your school crush or send heartfelt notes to your loved ones?

Back then, telephones were around, sure.

But the feeling of receiving a letter?

Oh, it was something else entirely.

That carefully folded paper, the handwritten words that made your heart race…

It was magic.

I don’t know if you’ve experienced it or not.

But today, we’re bringing back that lost art.

The one that made people smile, blush, and feel truly seen.

And no, we’re not talking about cheesy Hallmark sentiments.

We’re talking about how this “love letter approach” can change the way you book meetings, close deals, and win hearts (and wallets) in the business world.

So, if you’re ready to make your competitors irrelevant and become the ONLY choice for your dream customers…

Using some ninja $h*t that no one even thinks about…

Buckle up, sit tight, and hang on to every word.

We begin in…

3, 2, 1…

Let’s go!

Now before we move forward, let’s set one thing straight…

We’re not bringing back the art of love letters just to make someone blush or swoon.

No, sir/madam.

We want to stir up those same deep emotions.

The kind that make hearts race and minds linger.

But with a very specific purpose…

To get them to book a meeting with you.

Is that clear?

Yes?

Perfect.

If you're wondering whether we are going to send REAL handwritten letters to your prospects, the answer is yes.

Here’s why:

1. It’s Personal and no one even thinks about doing it.

This instantly makes you stand out in a sea of competitors.

Just think about it...

Everyone is sending automated emails and running auto-dialers.

Your prospect's brain is wired to tune all that out.

And yes, that includes your emails and calls.

So, you need a breakthrough.

Something that forces them to pay attention.

And, we’re going to create that breakthrough with handwritten letters.

Because, just like you wouldn’t copy-paste a love letter to your crush, you can’t send generic handwritten letters to your prospects.

That’s exactly what your prospects will think too.

But here’s the twist…

We’re going to automate everything.

From the first stroke of the pen to the last lick of the envelope.

(Yes, I’ll tell you how in just a few seconds.)

But before we get into the “how,” let’s talk about the “who.”

Who should receive these heartfelt masterpieces?

(Because sending these letters will cost you a few bucks, so you want every dollar to count.)

Here’s the honest answer:

• Your dream prospects: the ones you’ve been dying to work with.
  

• Prospects you’ve already reached out to by email (using tools like Uptics) but who haven’t responded.
  

• Your churned clients: those who left you but might be open to coming back.

These are your top-tier targets.

These people represent high-ticket opportunities, and sending handwritten love letters to them will be totally worth it.

Even if you close just 1 or 2 deals out of 50 or 100 letters, the ROI would be insane!

Am I right, or am I right?

You’re not getting that kind of result with cold emails or calls alone.

You bet!

Now that we’ve identified who deserves these special letters.

Let’s talk about how to craft them in a way that stops your prospects in their tracks.

Because this isn’t just about sending any letter.

It’s about creating an unforgettable experience that gets your prospects thinking...

“Wow, this company went above and beyond.”

Here’s the step-by-step game plan:

Step 1: Make it Truly Personal

Start with a killer opening line that shows you’ve done your homework.

Reference something specific about them, their company, a recent accomplishment, or even a shared interest.

For example:

"Hi Sarah, I saw your recent LinkedIn post about scaling your marketing team—it’s inspiring how you’re always a step ahead of the curve."

This shows them that you’re not just sending a generic message, you genuinely care about their success.

Step 2: Create Curiosity

In the body of the letter, hint at how you can solve a big problem for them, but don’t give away all the details.

Build intrigue.

For example:

"I couldn’t help but think of a solution that might make your next quarter a record-breaker. It’s something we’ve been refining for years, and I’d love to share it with you.”

Leave them wanting more, and they’ll feel compelled to respond.

Step 3: Include a Lead Magnet Hook

Before you close the letter, offer them something they can’t resist.

A lead magnet that solves one of their biggest challenges.

For example:

"I’ve included access to our [Lead Magnet Name]—a free resource that’s helped companies like yours reduce churn by 30% in under 60 days. I’d love for you to check it out and see how it fits your strategy."

This adds immediate value and positions you as someone who provides solutions, not just pitches products or services.

Step 3: Close With a Clear CTA

End with a polite but firm call-to-action that nudges them toward booking a meeting.

For example:

"If this piques your interest, let’s hop on a quick call. Just scan the QR code I’ve included, and you’ll go straight to my calendar."

Yes, include a QR code! It’s 2024, make it seamless for them to take the next step.

Step 4: Deliver With Style

Here’s where we tie it all together.

Use premium stationery, handwrite the letter (or use an automated handwriting service), and package it in a high-quality envelope.

Add a small touch of flair, maybe your business card or even a fun token related to their industry.

And don’t forget to personalize the envelope!

Their name on the front in beautiful handwriting is guaranteed to get their attention.

Now, you might be wondering...

“How do I pull this off without spending a fortune or burning my entire weekend writing letters?”

Don’t worry! I’ve got you covered.

Let’s move on to the automation hacks that’ll let you scale this love letter strategy without breaking a sweat.

There are a few tools that will help you bring this strategy to life.

I’ve curated a list for you:

• LettrLabs

• RoboQuill

• Scribeless

• Yellow Letters Complete

• Postalgia

• Handwrytten

I’m not affiliated with any of them, but I’ve checked out their solutions and found them worth sharing with you.

That said, keep in mind:

These tools are just a way of communication, like cold email.

The magic lies in your strategy.

You need compelling copy, a clear offer, and a solid plan to ensure your love letters make a lasting impact, and turn curiosity into meetings.

That’s my two cents.

Go get them!

To your success,

Patrick Spielmann

P.S. In an era dominated by automation, the key isn’t to ditch it.

It’s to make it feel human.

We’re not robots; we’re emotional beings, and our decisions stem from those feelings.

Use the power of Love Letters to…

• Evoke those emotions.

• Connect on a deeper level.

• And turn heartfelt moments into meaningful meetings and sales.

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