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While Others Rest, You Sell 💪
How to Crush Sales During the Holidays
Thanksgiving is here, and you know what that means.
Turkey. Family. Football.
And for most salespeople?
A complete shutdown of outreach efforts.
Why?
Because they assume their prospects are out of the office, too.
They expect inboxes full of out-of-office replies and think, "Why bother?"
But not you.
While others are hitting pause...
You're about to hit play and fast-forward straight past your competition.
Sure, many of your prospects might be on holiday.
You might get those automated OOO replies.
But here's the thing:
That's exactly why this is your golden opportunity.
And that's what we're going to discuss today.
How to Crush Sales During the Holidays even when your prospects are on vacation.
Excited?
You should be.
Because while most believe that holiday sales success is reserved for B2C companies, I'm here to prove otherwise.
Today, I'll unveil a new model that any B2B business can leverage to unlock untapped opportunities.
Now, before we dive deeper…
First, let’s understand Why the Holidays Are a Goldmine for B2B Sales.
Yes, many prospects are out of office, and you'll receive those OOO replies.
And believe it or not, that's exactly what we want!
Here’s why:
You see, when you receive those OOO replies…
That means 3 things…
Your email landed in your prospect’s inbox.
You got a response from them even if it’s automated.
You got a reason to reach out to them when they come back from their holiday.
We are going to discover how to turn these events into opportunities in a few seconds.
But, for now, I want to focus on the prospects who are just like you & me.
Who still works during holidays.
Even if it’s just a few hours.
These are the people who are in planning mode to make their 2025 a success.
They are looking for solutions to be prepared and make that happen.
And, since there is less noise, as most salespeople are not reaching out to them, you might be the guy who gets them.
So how do you connect with them effectively?
Let me share a strategy that have worked wonders.
It's the same strategy that B2C companies use successfully every year.
I love this approach because nearly 99% of B2C companies time their marketing campaigns around key seasons and events.
And we're going to do the same with our marketing channel - cold email.
Here’s how:
Subject: {First Name} + {Your Name} = Doomsday of [problem] in 2025
Hey {first name}, {personalized opener}.
With 2025 around the corner, you're likely strategizing on how to tackle {specific challenge} head-on.
Not sure what you’ve cooked so far.
But this year, we helped [Client Name], who was also dealing with [specific challenge], and we achieved results like [Result X], [Result Y], and [Result Z].
Mind if I share a detailed step-by-step case study on what we did to get these kind of results?
{Your Name}
Now, these were people who are still working during the holidays.
But, what about the OOO replies?
Let’s dive into how you can turn OOO replies into your secret weapon…
You might think those out-of-office messages are just dead ends.
But they're not.
In fact, they're hidden gems.
Why?
Because they give you a unique opportunity to stand out.
When you receive an OOO reply…
It's like the universe telling you, "Hey, here's a chance to make a meaningful connection."
So, here's what you do.
First, take note of their return date.
Mark it on your calendar.
Set a reminder to follow up on that exact day.
When they get back, their inbox will be flooded.
But your email?
It'll be right there at the top, waiting patiently.
And guess what?
They'll appreciate the initiative.
But don't just send a generic follow-up.
Make it count.
Craft a message that shows you care.
Something like:
Replying to the same thread!
Hey {First Name},
Hope you had a fantastic vacation with your family!
Tried to connect with you regarding how to tackle {specific challenge} head-on in 2025.
And, you or your automation (maybe) asked me to reach out when you’re back.
Not sure what you’re cooking to tackle {specific challenge} in 2025!
But this year, we helped [Client Name], who was also dealing with [specific challenge], and we achieved results like [Result X], [Result Y], and [Result Z].
Would it be a ridiculous idea if I share a detailed step-by-step case study on what we did to get these kind of results?
{Your Name}
See how that works?
You're acknowledging their time away and showing respect.
It builds rapport.
Now, sometimes the OOO reply includes the contact info of a colleague.
This is gold.
It gives you an in with someone else in the company.
Why not reach out to them?
Shoot them a friendly message:
Subject: {First Name} asked me to connect with you!
Hi {Colleague's Name},
I reached out to {First Name} and received an email from his side that you’re the person I should reach out to.
So, I am here.
With 2025 around the corner, you're likely strategizing on how to tackle {specific challenge} head-on.
Not sure what you’ve cooked so far.
But this year, we helped [Client Name], who was also dealing with [specific challenge], and we achieved results like [Result X], [Result Y], and [Result Z].
Mind if I share a detailed step-by-step case study on what we did to get these kind of results?
{Your Name}
You never know where this could lead.
Remember, while others ignore these messages, you're turning them into opportunities.
Because no one does all of these work!
Literally, no one!
They are all scared of little hard work that could turn OOO replies into lucrative opportunities.
But that's how you get ahead.
So, the next time an OOO reply lands in your inbox, smile.
It's not a door closing.
It's a window opening.
Now since it’s Thanksgiving tomorrow and my birthday as well…
I want want a little gift from you. 😂
And, I will also give you a gift in return.
You might get surprised for what I’m going to ask…
But, this is business and we all need to sell you know?
So, here’s my ask as a gift from you…
Become an Uptics customer.
(FYI, if you don’t know what Uptics is then here’s a quick intro in few words: It’s an outbound platform that helps you get meetings with high email deliverability & powerful automation.)
And, in return…
I’m giving you a gift of discounts that no one on the internet will give you.
It’s not available to everyone but only you & other Cold to Gold Newsletter members.
Because this exclusive discount is not available on our website or anywhere else!
Here’s what the deals look like:
Prospect Plan - includes 7-day free trial - cancel anytime
5,000 Leads | 7,500 Validations/yr – only $297/yr 🔥
15,000 Leads | 25,000 Validations/yr – only $497/yr 🔥
50,000 Leads | 75,000 Validations/yr – only $897/yr + 20% off future upgrades 🔥
100,000 Leads | 150,000 Validations/yr – only $1497/yr + 20% off future upgrades 🔥
That’s up to ⅓ the cost of platforms like Smartlead or Instantly.
Whether you're just getting started or ready to scale big, these plans are packed with everything you need:
More leads. More validations. More savings.
But here’s the catch:
This deal vanishes after Cyber Monday.
Wanna get this deal of give & take?
Or send it to a friend?!
Here’s how you can redeem it…
Click here & you’ll be redirected to a specific landing page.
Then, you have to sign up and enter this code: THANKFUL24
And, you are set for an entire year.
You don’t have to buy any other outbound tool for a whole year.
Plus, you’ll lock in the price for the upcoming years.
Sounds good?
Cool, now click on the link and surprise me with your gift! 😂
Happy Birthday to me in advance!
Cheers, 🥂
Patrick Spielmann
P.S. I’m getting old, but just in case if you want to say “Happy Birthday” then reply to this email and I will read it!
I appreciate all of your support.
Let’s make the next year a great one!
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