You Can't Fix Stupid Clients

This client had very “thin skin”.
Not cut out to be a winner at outbound.
Here's what happened:

We setup a measly 12 email accounts for a founder.
(Not enough)
🚩 This was the first red flag.

Then we:
→ Wrote a couple cold email sequences.
→ Pulled targeted leads.
→ And launched the campaigns.

Half way through he wanted to pivot.
And not a small pivot, a pivot to “his other company”
🚩 This was the second red flag.

So, free of charge, we:
→ Wrote more campaigns.
→ And got him more leads.

Then half way through, again, he asked me to get refunded.
🚩 This was the third red flag (should have fired him with no refund).

Instead, I convinced him to stay the course.
→ We pulled new lead lists.
→ We wrote more copy.
→ We launched yet another campaign.

And low and behold, we got 6 interested leads.

But there was yet another problem.
→ The buying cycle was too long for him.
→ And it “wasn't enough” leads.

“Well no $h*t we only have12 accounts and you won't spend $50 to double the volume. Not to mention you ignored 3 leads sitting in the inbox"

🚩 This was the fourth red flag
(I'm a glutton for punishment)

Then, he asked for another refund.
I politely said no.
Stupid doesn't qualify for our money-back guarantee.

Some clients you just can’t “fix”.
They are who they are.
No matter what you do, they’ll take advantage.
They’ll demand more.
And respect you less.

Agree?

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